Sample Curriculum
Friday | 3:00 PM | Check in and introductions - Corey Hascall, A Rising Tide |
| 3:30 PM | Campaign 101 and Overview - State Senator Ethan Strimling | |
| 5:45 PM | Dinner | |
| 6:15 PM | Introduction to Electoral Targeting - Why Target? - Richard Davies, Office of the Governor | |
| 7:30 PM | Candidate and Issue Research- -Corey Hascall, A Rising Tide | |
| 8:15 PM | Exercise #1 (Crisis Simulation-Press Conference) | |
Saturday | 9 AM | Welcome back! |
| 9:20 AM | Direct Mail- The good, the bad, the ugly - Corey Hascall, A Rising Tide | |
| 10 AM | Message Development / Media Training - Dennis Bailey, President Savvy, Incorporated | |
| 11:30 AM | Exercise #2 (Film Your Own Candidate Ad) | |
| 12:15 PM | Lunch (with guest, State Senator Art Mayo) | |
| 1:00 PM | "Your friends will screw you every time" - Prof. Chris Potholm, Bowdoin College - Pollster, Stevens Reid Curcio & Potholm | |
| 1:30 PM | Executing an Effective Campaign Field Plan -John Hennessy, Moose Ridge Associates Campaign Organizer and Political Consultant | |
| 3:30 PM | Get Out The Vote! (GOTV) - Christian Berle Campaign Organizer and Political Consultant | |
Sunday | 9:15 AM | Leadership versus Authority/ Campaign ethics - Jim Shaffer, former CEO Guy Gannett Publishing |
| 11:15 AM | Exercise #3 (The campaign resource game) | |
| 12:00 PM | Lunch (Review of candidate TV ads) | |
| 12:30 PM | Planning a Campaign Budget- Why Budget? - Corey Hascall, A Rising Tide | |
| 1 PM | The 10 Commandments of Volunteer Recruitment - Darlene Huntress, Equality Maine | |
| 2:00 PM | Final Exercise (WIN YOUR ELECTION GAME!!) | |
| 2:45 pm | Q & A / Graduation/Where to Go From Here |
